EloQ Communications becomes the
first public relations and marketing in Vietnam led by a PhD in the field.
Clāra Ly-Le, Managing Director of EloQ, has successful completed her doctoral
degree on social media use in crisis communication.
Clāra Ly-Le, Managing Director of Vietnam-based EloQ
Communications, has successful completed her doctoral degree (PhD). The EloQ family
sincerely congratulates her on this achievement.
Her dissertation, which was on social media use in crisis
communications in Vietnam, was recently approved by Bond University, Ly-Le?s
institution in Australia. Social media and crisis communications have always
been Ly-Le?s interest. She aimed to take this interest to another level by
challenging herself with a PhD program, and then leverage this new knowledge to
best serve her prolific clients. The results of her study have been published
in a number of academic journals, as well as on EloQ
company blog,
to help the wider public understand the Vietnam social media landscape and how
can manage organizational crises.
?Clāra (Ly-Le) has been one of the rare members in the
public relations industry who is both active in professional and academic
work. There are few PhD?s in the public
relations industry, and for many people, it may not be necessary. But in Clāra?s
case, her area of study, her dissertation, and her passion of modern public
relations and communications set her apart as a true leader,? said Duy Ly, Head
of External Relations of EloQ Communications. ?Years of hard work and
dedication has finally resulted into the biggest fruit. The biggest
congratulations from me, and from the whole EloQ family.?
As the public relations industry in Vietnam is considered
somewhat behind in the region, Ly-Le always aims to apply her multinational
knowledge to strengthen Vietnam?s public relations standards. She was educated
in the US, Australia and Canada, and has involved in multiple national and
regional marketing campaigns.
Ly-Le started EloQ
Communications
(previously known as Vero IMC Vietnam) in 2015 before officially went
independent with the agency?s new name at the start of 2019. The agency
continues to specialize in working with overseas companies doing business in
Vietnam, including such diverse
clients from
more than 30 cities and regions, including companies in the Fortune 500 list,
multinational and local entities. International clientele remains a major focus
for EloQ, but the agency is also seeking to expand its connections throughout
Asia in order to head more regional campaigns for both Vietnamese and foreign
companies.
About EloQ
Communications
EloQ Communications is an independent communications agency
which acts as the eyes, ears, and voice of its clients in the Vietnamese market.
Combining local expertise with a global perspective, EloQ works with foreign and Vietnamese companies of all sizes and industries to
enhance their images and extend their reach in the Vietnamese market.
EloQ offers a range of marketing services, including PR,
social marketing, digital marketing, influencer marketing, business and product
branding, crisis communication, integrated strategic planning, and event
planning. The agency values modernity,
transparency, and flexibility above all.
For more information, please visit www.eloqasia.com