03 September 2013
Lyle & Scott embraces social media for #NextGreatLeader campaignScottish men's fashion business Lyle & Scott uses social media for #NextGreatLeader campaign to find £250K p/a CEO Campaign name: Next Great Leader / #NextGreatLeaderBrand: Lyle & ScottAudience: Chief Executive Offices (CEOs) and managing directorsRegions: UK and o...
30 August 2013
LSBF marketing campaign helps full-time workers choose education coursesLondon School of Business & Finance (LSBF) integrated marketing campaign helps perspective students gather and choose their courses more easilyCampaign name: Be who you want to be in businessBrand: London School of Business & Finance (LSBF)Audience: Full-time employe...
29 August 2013
BCA reaches out to students with social media and pop-up careers shopBerkshire College of Agriculture (BCA) uses integrated marketing for #AskVicki careers campaignCampaign name: #AskVickiBrand: Berkshire College of Agriculture (BCA)Audience: School and college leaversLocation: Maidenhead, Berkshire (UK)Duration: 12/08/2013 to 26/08/2013Channels...
18 August 2013
LSBF 'Animal Facts' targets students for clearing marketing campaignLSBF uses digital and traditional marketing to reach undergraduates focusing upon university clearing Campaign name: Animal FactsBrand: London School of Business & Finance (LSBF)Audience: Undergraduates and studentsDuration: 08/08/2013 to 22/09/2013Channels: Advertisin...
08 August 2013
Xscape MK uses social networks for Big Summer Blow Out campaignBig Summer Blow Out marketing campaign by Xscape MK reaches families and sports enthusiastsCampaign name: Big Summer Blow OutBrand: Xscape MKAudience: School children, teenagers, parents and extreme sports enthusiastsDuration: 26/07/2013 to 02/09/2013Channels: Broadcast and social me...
18 July 2013
Vonage ?Home Office Second Line? video charged marketing campaignIntegrated marketing campaign shows benefits of a second telephone line for home workers and SMEs Campaign name: Home Office Second LineBrand: VonageAudience: UK home workers and small business enterprises (SMEs)Duration: 07/05/2013 to 30/06/2013Channels: Advertising, broadcast, gu...
10 July 2013
WeddingSite uses mircoblogging and social media to reach bridesTwitter Q&A and social media activity drives digital campaign by Gold Collagen?s WeddingSiteCampaign name: #BridalBeautyHourBrand: WeddingSite Audience: Brides, brides-to-be and beauty bloggersDuration: 07/06/2013 to 30/07/2013Channels: Blogger outreach, ecomms, email, microblogg...
10 June 2013
Scribbler.com?s Father?s Day campaign taps social media and video marketingPersonalised gift card specialist Scribbler.com uses social advertising and marketing for Father?s Day campaignCampaign name: The Man ChairBrand: Scribbler.comAudience: 18-35 year-oldsDuration: 05/06/2013 to 16/06/2013Channels: Blogger outreach, email, social advertising,...
06 June 2013
Tate & Lyle Sugars uses social media to boost Taste and Smile siteSocial media used to reach foodies and home bakers for Taste and Smile marketing campaignCampaign name: Taste and SmileBrand: Tate & Lyle Sugars Audience: Foodies and home bakers Duration: 26/03/2013 - on-goingChannels: Social mediaSocial Media Portal (SMP): Agency behind ...
24 May 2013
Open Paradigm Project PR, social media and video campaignSocial media and video marketing used to educate audience to mental health issues by the Open Paradigm ProjectCampaign name: Open Paradigm ProjectOrganisation: Stories of Hope From People Who Rejected Psychiatric DiagnosisAudience: Individuals and families that have experienced fallo...
10 May 2013
Vine used for #LiveAtBushey microblogging operation demonstration Twitter?s Vine for used for Spire Bushey Hospital #LiveAtBushey social media campaign to demo surgical procedure Campaign name: #LiveAtBusheyOrganisation: Spire Bushey HospitalAudience: Current patients at Spire Bushey Hospital, medical students and professionalsDuration: 30/04/13...
09 May 2013
first direct combines pubic relations and social media for its Social StudySocial Study social media and PR campaign strives to uncover how people are using social networks and what behaviour happens as a resultCampaign name: The first direct Social StudyCompany: first directAudience: Social media-savvy professionals (aged 25-34), along with soc...
29 April 2013
Yes to Gnomes! social media campaign by garden furniture and accessories retailer UK Water FeaturesFountain, pond and water feature specialist UK Water Features uses IKEA add to drive video Yes to Gnomes! social media campaignCampaign name: Yes to Gnomes!Company: UK Water Features, Cream Consultancy, Sixty Second VideoAudience: Home improvementD...
16 April 2013
WWF Wildlife Mobile online advertising and Facebook social media campaignWWF Wildlife Mobile digital display advertising and social media campaign Little Things That Mean the World driven by Top Fan on FacebookCampaign name: Little Things That Mean the WorldCompany: WWF Wildlife MobileAudience: Mobile users, individuals sympathetic to conservati...
15 April 2013
Converse reaches out into the creative space with #MYCANVASJOURNEY Fashion and sports apparel company Converse uses an Instagram photograph competition to drive #MYCANVASJOURNEY social media marketing campaignCampaign name: #MYCANVASJOURNEYAgency / Brand: Converse, Coffin On Cake PR Audience: Fashion, sports apparel ? creatives including televis...
12 April 2013
Marketo pre-awareness ?The Definitive Guide to Marketing Automation campaign? Marketing software company Marketo uses a pre-awareness campaign for The Definitive Guide to Marketing Automation Campaign name: The Definitive Guide to Marketing Automation Company: Marketo Audience: MarketersDuration: Started 05/02/2013 to 14/02/2013Budget: Not...
28 March 2013
SUBMIT The Documentary #NoBystanders campaign by SUBMIT The Documentary LLCEducators, parents and children are coming together to stand up to cyber bullying with SUBMIT The DocumentaryCampaign name: SUBMIT The Documentary (Cyberbullying Film)Brand / Agency: SUBMIT The Documentary LLC, American Counselling Association, Cyberbullying R...
13 March 2013
UNICEF Tap Project campaign by The U.S. Fund for UNICEFThe U.S. Fund for UNICEF uses social media marketing with Facebook and celebrity endorsement for its UNICEF Tap Project campaignCampaign name: UNICEF Tap ProjectBrand / Agency: UNIFEF (brand), Droga5 (advertising), MediaVest (media)Audience: EveryoneDuration: 26 March 2013 to 30 ...
25 February 2013
MyBBB social media campaign by My Destination Global travel resource My Destination shares how they launched and are running their 500K The Biggest, Baddest Bucket List (MyBBB) social media campaign Campaign name: The Biggest, Baddest Bucket ListBrand / Agency: My Destination and Hills Balfour (the PR agency)Audience: Travel enthusiasts ar...
24 January 2013
Roxy Dare Yourself competitionStart date 24 January 2013End date 28 March 28 2013 (submission end date)The Roxy Dare Yourself social media driven competition gives five girls an opportunity to meet and embark on an adventure with Roxy athletes receiving up $5,000 (USD) in prize money.Roxy is daring entrants at Facebook to submit in two different...
11 December 2012
Survey on state of digital marketing in 2013Learn to make your campaigns more successful in 2013 and win an iPad MiniIf you're a marketer, you won't want to miss the opportunity to share experiences and knowledge with your peers on what's going to make 2013 more successful.Furthermore, by sharing what you manage on a day-today basis and by enter...
03 August 2012
Panasonic Olympic QUIZ TRIVIATHLONQUIZ TRIVIATHLONhttps://apps.facebook.com/triviathlon/QUIZ TRIVIATHLON is an easy-to-play two-choice answer per question quiz application which includes over 700 questions about the history, sports and host cities of the Olympic Games. In this "competition of knowledge," you must continually answer the questions...
18 June 2012
Tweet to win a ticket for On The Edge LondonWin a ticket for On The Edge London powered by UKMNOn The Edge London (OTE) digital conference touches down in London next Thursday (that's 21 June 2012) and we're giving you the chance to win a place valued at (£295 +VAT).Get yourself along to the event, and you'll hear from an awesome line of speaker...
01 June 2012
Social Madness contestSocial Madness is a one-of-a-kind corporate media challenge that measures the growth of a company's social presence.Leverage your social influence and vote for your favorite local businesses on The Business Journals' Social Madness pages. In conjunction with Spark Business from Capital One.Companies will compete in 43 U.S. ...
02 May 2012
NHS Organ Donation CampaignA collaboration between NHS Blood and Transplant and Facebook has enabled a new way to raise awareness for Organ Donation. Those wishing to register for organ donation can now do so by using the 'register' tab on our page AND then share their wishes with friends and family via the life event tab. The features strives h...